2020 Merdeka Campaign

COVID-19 Support for Customers and Community

A Message from Our CEO

Dear Customers,

The COVID-19 outbreak has brought unprecedent disruption to our lives, our country and businesses and families around the world. Our thoughts and prayers are with the victims and families of all those affected, as well as the health and essential frontliners battling this pandemic.

As an insurance company, our services are classified as essential. And more than ever we are committed to continue to support and service our customers so that we can provide financial freedom and peace of mind to all Malaysians.

Prudential is extending a number of support measures to ensure that your health, protection and savings needs continue to be met during this period. We hope that these support measures are of some comfort and help to you. There is no doubt that these truly are extraordinary times. We will continue to closely monitor the changing situation and keep you updated here and across our communication channels online.

On behalf of Prudential Malaysia, I would like to thank you for your continued support. Please continue to look after yourselves and your families and stay positive. Together, we will come through this as a stronger and more united community.

Yours sincerely,

Gan Leong Hin

Chief Executive Officer

Prudential Assurance Malaysia Berhad

Continuity of services

As an insurance company, our services are classified as essential. We remain open for business and are here to assist with your insurance needs whenever you may need us.

Our Wealth Planners remain available to help you with your coverage or claims needs. We have launched a new remote sales and advisory solution to enable you to speak to a Wealth Planner from the comfort of your own home.

Our tele-underwriting service enables us to contact customers directly to complete selected underwriting requirements through a recorded phone conversation, which eliminates the need to complete a physical questionnaire/form.

Services during MCO: To keep everyone safe, we encourage you to use our digital services for your policy servicing and payment needs.

Click here for a list of services available digitally.

Coverage for Covid-19

Special COVID-19 Coverage

Our WE DO spirit means that we’re always committed to providing the best protection for our customers. That’s why we’re offering Special COVID-19 Coverage for Prudential Malaysia customers – cash relief upon diagnosis of COVID-19 and hospitalisation at any of the hospitals identified by Ministry of Health Malaysia. Should the unfortunate happen, we will also provide a lump sum payment upon death.

Click here for more information.

COVID-19 Test Fund

The Life Insurance Association of Malaysia (LIAM), Persatuan Insurans Am Malaysia (PIAM) and the Malaysian Takaful Association (MTA) have pledged RM8 million to support the Ministry of Health's efforts to conduct more COVID-19 tests for Malaysians. Under the fund, medical insurance policyholders will now be reimbursed up to a maximum of RM300 per test (one reimbursement per individual).

For more information on Eligibility, FAQs, Claims Guide as well as a downloadable Claim Form, please click here.

Aid for customers - Premium Deferment


This relief program allows policyholders financially affected by COVID-19 or the MCO to apply for a grace period of three months to pay their premium. During this period, they will still be covered by their insurance policy.

Click here for more information.

Stay safe and informed

Stay informed with credible news sources

Users of Pulse can keep updated with health tips and the latest developments on COVID-19 through links that we have made available to local and international sources of information.

Click here to download Pulse.

Relief for community

During this period, the hardest hit group are from the low-income or under-served communities. Prudential Malaysia is working with NGO partners to contribute and provide aid.

Fund raising in partnership with Yayasan Generasi Gemilang

Since 2011, Prudential Assurance Malaysia Berhad (PAMB) has been providing temporary financial relief to urban low-income families through our free protection plan – PRUKasih. Together with our NGO partner, Yayasan Generasi Gemilang (YGG), we have been working to improve the lives of the underserved communities through PRUKasih and other programmes. During the current MCO, these communities have been adversely impacted and are in critical need of basic necessities. They are unable to go out to work and earn their daily wage; some have mobility challenges which has made their situation even more dire.

YGG has stepped in to help by purchasing and distributing provisions to low-income families in the communities that they serve, including three PRUKasih communities. PAMB employees are contributing to this initiative and we continue to pay out claims to our PRUKasih communities in the event of an illness, accident and/or death.

Further details on how to make a donation can be found here.

PruBSN Prihatin COVID-19 fund raising and zakat distribution to B40 in partnership with MERCY Malaysia 

PruBSN’s charitable arm, PruBSN Prihatin has successfully raised more than RM33,000 through their PruBSN Prihatin COVID-19 Campaign to support MERCY Malaysia's Pandemic mission. The funds raised will be channeled to government hospitals and district clinics for purchase of medical and general supplies, as well as to marginalised groups for purchase of their essential needs

Already suffering from the low wages and high cost of living, the COVID-19 outbreak and extended MCO will further impact the livelihood of the poor and hardcore poor families in the B40 group. Together with MERCY Malaysia, PruBSN Prihatin will be allocating RM500,000 from PruBSN’s zakat fund to provide assistance to the families from this vulnerable community.

Contribution to IMARET to provide relief to health facilities and frontliners

PruBSN Prihatin has donated a portion of its zakat fund to IMAM Response & Relief Team  (IMARET). This fund will be channeled towards mobilising volunteers at health facilities, providing medical and general supplies to hospitals and district clinics, as well as to assist the communities and frontliners who are currently hospitalised/quarantined.