Who We Are

Our History

Learn about how we started in 1924, and the milestones that make up our history.

Historical moments


  • 2001 - We launched the Prudential Fund Management operation in Malaysia.

  • 2001 - Menara Prudential is relocated to the Golden Triangle of Kuala Lumpur City Centre.

  • 2009 - We launched Prudential Al-Wara’ Asset Management in Malaysia.

  • 2012 - It’s our 88th year in Malaysia!

  • 2014 - It’s our 90th anniversary in Malaysia!

  • 2019 - Menara Prudential is relocated to Tun Razak Exchange (TRX).

Strategic partnerships



  • 2000 - We signed a Bancassurance partnership with Standard Chartered.
  • 2006 - We entered Malaysia’s Shariah-compliant Takaful industry via a joint venture with Bank Simpanan Nasional.
  • 2011 - We signed a strategic partnership with United Overseas Bank.





Corporate social responsibility projects



  • 1993 - We set up PRUHome, a welfare home for underprivileged children.

  • 2011 - We launched PRUKasih, a financial protection programme for low-income households.

  • 2014 - We pledged RM50 mil to develop our CSR programmes.

  • 2020 - We became the first life insurer in Malaysia to introduce Special COVID-19 Coverage.


Mother hugging children
We won the 2010 Gold Effie Award for PRUMy Child’s marketing campaign.
Girl in suit with confidence
We hit RM1 billion in total sales for the 1st time.
Girl looking into a box
Recognised as one of the Top Community Care Companies in Asia.

Cha Ching Donate Box
Awarded at the Asia Responsible Entrepreneurship Awards 2016 (under Social Empowerment Category) for Cha-Ching, our financial education programme for children.
Employees celebrating
Recognised as one of Malaysia's strongest insurance brands at the inaugural Malaysia's Strongest Brands Award 2016
Cha-Ching BNM Award
Awarded The Best Financial Education and Awareness Award by Bank Negara Malaysia for creating impactful financial education programmes for children.