Who We Are

Our History

Learn about how we started in 1924, and the milestones that make up our history.

Key milestones

1924

Prudential Assurance Malaysia Berhad (PAMB) is officially launched in Malaysia.

1960

We, as PAMB, introduced the iconic ‘Man from the Pru’ in Malaysia.

1994

We established Prudential Corporation Asia, our regional headquarters in Hong Kong.

2001

We launched Prudential Unit Trusts Berhad (now known as Eastspring Investments Berhad), which is currently one of the Top 10 Unit Trust Companies in Malaysia.

2006

Prudential BSN Takaful was formed.

Historical moments

2001 - We launched the Prudential Fund Management operation in Malaysia.
2001 - Menara Prudential is relocated to the Golden Triangle of Kuala Lumpur City Centre.
2009 - We launched Prudential Al-Wara’ Asset Management in Malaysia.
2012 - It’s our 88th year in Malaysia!
2014 - It’s our 90th anniversary in Malaysia!
2019 - Menara Prudential is relocated to Tun Razak Exchange (TRX).

Strategic partnerships

2000 - We signed a Bancassurance partnership with Standard Chartered.
2006 - We entered Malaysia’s Shariah-compliant Takaful industry via a joint venture with Bank Simpanan Nasional.
2011 - We signed a strategic partnership with United Overseas Bank.

Corporate social responsibility projects

1993 - We set up PRUHome, a welfare home for underprivileged children.
2011 - We launched PRUKasih, a financial protection programme for low-income households.
2014 - We pledged RM50 mil to develop our CSR programmes.
2020 - We became the first life insurer in Malaysia to introduce Special COVID-19 Coverage and to waive exclusion of COVID-19 in our medical policies.

Achievements

2010

We won the 2010 Gold Effie Award for PRUMy Child’s marketing campaign.

2010

We hit RM1 billion in total sales for the 1st time.

2015

Recognised as one of the Top Community Care Companies in Asia.

2016

Awarded at the Asia Responsible Entrepreneurship Awards 2016 (under Social Empowerment Category) for Cha-Ching, our financial education programme for children.

2016

Recognised as one of Malaysia's strongest insurance brands at the inaugural Malaysia's Strongest Brands Award 2016

2017

Awarded The Best Financial Education and Awareness Award by Bank Negara Malaysia for creating impactful financial education programmes for children.

Product launch

1997

The first life insurer to launch an investment-linked policy, Prudential Investor Account, a single premium-linked product.

1999

We launched a regular premium-linked product, PRULink Assurance account, which remains a market leader until today.

2007

We launched the first universal life plan in the market.

2008

We launched the first multiple crisis cover plan in the market.

2009

We launched PRUHealth, the first medical plan in the market that pays no claim bonus.

2010

We launched PRUMy Child, the first plan in the market that provides coverage during pregnancy and infancy periods.

2011

We introduced PRULife Ready, a plan that caters to the needs of young adults.

2013

We launched PRULink Million, an exclusive regular premium investment-linked insurance plan.

2013

We launched PRUMy Child Infant Care, the first in the market to cover neonatal jaundice.

2014

We enhanced the coverage for PRULady, a personalised insurance plan for women.

2015

We introduced PRUValue Med, a medical rider to help you face rising medical costs.

2016

Launched Malaysia's first insurance plan for couples, PRULife Partner.

2018

Launched PRUCancer X with coverage of up to RM2 million, the highest cancer specific insurance product in the market.

2019

Launched Pulse by Prudential, an all-in-one, AI-powered mobile health app.

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