100 years in malaysia

100 Years in Malaysia & Beyond​

Our Story​

This year, we are proud to celebrate Prudential Assurance Malaysia Berhad's (PAMB) 100th Anniversary in Malaysia.

Prudential has been dedicated to safeguarding the financial well-being of individuals, families, and communities in Malaysia. Our purpose, 'For Every Life, For Every Future', serves as our inspiration. We strive to be the most trusted partner and protector for both the present generation and future generations to come.​​

Throughout the years, we have adapted and innovated, introducing tailored products and services to meet the ever-changing landscape of the financial industry. This ensures that our customers have access to the best possible solutions for their financial and health needs. It has been our privilege to support Malaysians in their pursuit of a secure and fulfilling future.

We are grateful for your continued support, which has helped us become one of the leading insurer in Malaysia. 

With your trust as our foundation, let us venture into the next century with renewed motivation to achieve even greater heights. Together, let us continue to build a future where financial security and well-being are accessible to all.

Our Achievements​

As we celebrate our 100th Anniversary in Malaysia, we take pride in reflecting upon our accomplishments in addressing the health, wealth, and welfare requirements of both our valued customers and the communities we serve.

  • For 100 years, Prudential has helped 7.1 million customers in Malaysia to confidently pursue their dreams and passions by prioritising what matters most to them. As pioneers in many areas, we have consistently directed our efforts towards delivering purposeful and innovative solutions to safeguard our customers and their families, ensuring their well-being and fostering financial growth.
  • Today, our business has evolved to provide all-encompassing solutions, including protection, savings, investments, retirement planning, critical illness and health coverage, catering to individuals from all walks of life. Throughout the century, Prudential has paid a total of RM39.9 billion in claims payouts, delivering on our promise of financial freedom to our customers.
  • Our commitment extends beyond our customers. We have empowered many underserved families, children, and communities in Malaysia through our community investment efforts, equipping them with knowledge and tools for financial resilience. Our programs have made a significant difference in their lives, and this commitment continues, as we have contributed over RM77.5 million to the community.

Give you and your family the best protection and get cash voucher up to RM188*

Find out more