Our History
Find out how we started in 1924, and the achievements that we have accomplished so far.
Our Timeline
Read on our significant milestones throughout the years.
1924
Prudential Assurance Malaysia Berhad officially launched in Malaysia.
1960
We introduced the iconic ‘Man from the Pru’ in Malaysia.
1993
We set up PRUHome, a welfare home for underprivileged children.
1994
We established Prudential Corporation Asia, our regional headquarters in Hong Kong.
1997
We were the first life insurer to launch an investment-linked product, which is Prudential Investor Account, a single premium-linked product.
1999
We launched a regular premium-linked product, PRULink Assurance account, which is still a market leader until today.
2000
We signed a Bancassurance partnership with Standard Chartered.
2001
We launched the Prudential Fund Management operation in Malaysia.
2001
We moved to our new Head Office, Menara Prudential, located in the Golden Triangle of Kuala Lumpur City Centre.
2001
We launched Prudential Unit Trusts Berhad, which is currently one of the top 10 Unit Trust companies in Malaysia.
2001
We launched the Prudential Personal Line General Insurance operation for customers to compare our range of personal financial products.
2006
We entered Malaysia’s Shariah-compliant Takaful industry via a joint venture with Bank Simpanan Nasional.
2007
We launched the first universal life plan in the market.
2008
We launched the first multiple crisis cover plan in the market.
2009
We launched Prudential Al-Wara’ Asset Management in Malaysia.
2009
We launched PRUHealth, the first medical plan in the market that pays no claim bonus.
2010
We launched PRUMy Child, the first plan in the market that provides coverage during pregnancy and infancy periods.
2010
We won the 2010 Gold Effie Award for PRUMy Child marketing campaign.
2010
We achieved RM1 billion in total sales.
2011
We launched PRUKasih, a corporate social responsibility project that empowers the poor in urban areas.
2011
We introduced PRULife Ready, a plan that caters to the needs of young adults.
2011
We signed a strategic partnership with United Overseas Bank.
2012
It’s our 88th year in Malaysia!
2013
We launched PRULink Million, an exclusive regular premium investment-linked insurance plan.
2013
We launched PRUMy Child Infant Care, the first in the market to cover neo-natal jaundice.
2014
It’s our 90th anniversary in Malaysia!
2014
We pledged RM50mil towards the development of our CSR programme.
2014
We enhanced the coverage for PRULady, a personalised insurance plan for women.
2015
We introduced PRUValue Med, a medical rider that helps to safeguard you against rising medical costs.
2015
We’re awarded as one of the Top Community Care Companies in Asia.
2016
Awarded the Asia Responsible Entreprenureship Awards 2016 (Social Empowerment Category) for Cha-Ching, our financial education programme for children.
2016
Launched Malaysia's first insurance plan for couples, PRULife Partner.
2016
Recognised as one of Malaysia's strongest insurance brands at the inaugural Malaysia's Strongest Brands Award 2016.
2017
Awarded The Best Financial Education and Awareness Award by Bank Negara Malaysia for creating impactful financial education programmes for children.
2018
- Launched Prudential Just Run, a 3-month virtual run challenge that encourages Malaysians to form a habit of regular exercise
- Launched PRUCancer X, with coverage of up to RM2 million, the highest cancer specific insurance product in the market.
2019
- Moved into new headquarters, Menara Prudential at Tun Razak Exchange.
- Launched Pulse by Prudential, an all-in-one, AI-powered mobile health app.
2020
- First life insurer in Malaysia to introduce Special Covid-19 Coverage and also the first to waive exclusion of Covid-19 in its medical policies.
