Our Timeline

Read on our significant milestones throughout the years.

our-history-1924

1924

Prudential Assurance Malaysia Berhad officially launched in Malaysia.

our-history-1960

1960

We introduced the iconic ‘Man from the Pru’ in Malaysia.

our-history-1993

1993

We set up PRUhome, a welfare home for underprivileged children.

our-history-1994

1994

We established Prudential Corporation Asia, our regional headquarters in Hong Kong.

our-history-1997

1997

We were the first life insurer to launch an investment-linked product, which is Prudential Investor Account, a single premium-linked product.

our-history-1999

1999

We launched a regular premium-linked product, PRUlink assurance account, which is still a market leader until today.

our-history-2000

2000

We signed a Bancassurance partnership with Standard Chartered.

our-history-2001-fund-management

2001

We launched the Prudential Fund Management operation in Malaysia.

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2001

We moved to our new Head Office, Menara Prudential, located in the Golden Triangle of Kuala Lumpur City Centre.

our-history-2001-logo

2001

We launched Prudential Unit Trusts Berhad, which is currently one of the top 10 Unit Trust companies in Malaysia.

our-history-2001

2001

We launched the Prudential Personal Line General Insurance operation for customers to compare our range of personal financial products.

our-history-2006

2006

We entered Malaysia’s Shariah-compliant Takaful industry via a joint venture with Bank Simpanan Nasional.

our-history-2007

2007

We launched the first universal life plan in the market.

our-history-2008

2008

We launched the first multiple crisis cover plan in the market.

our-history-2009

2009

We launched Prudential Al-Wara’ Asset Management in Malaysia.

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2009

We launched PRUhealth, the first medical plan in the market that pays no claim bonus.

our-history-2010-prumy-child

2010

We launched PRUmy child, the first plan in the market that provides coverage during pregnancy and infancy periods.

our-history-2010-gold-effie-award

2010

We won the 2010 Gold Effie Award for PRUmy child marketing campaign.

our-history-2010

2010

We achieved RM1 billion in total sales.

our-history-2011-prukasih

2011

We launched PRUkasih, a corporate social responsibility project that empowers the poor in urban areas.

our-history-2011-prulife-ready

2011

We introduced PRUlife ready, a plan that caters to the needs of young adults.

our-history-2011-uob

2011

We signed a strategic partnership with United Overseas Bank.

our-history-2012

2012

It’s our 88th year in Malaysia!

our-history-2013-prulink-million

2013

We launched PRUlink million, an exclusive regular premium investment-linked insurance plan.

our-history-2013-prumy-child

2013

We launched PRUmy child Infant Care, the first in the market to cover neo-natal jaundice.

our-history-2014-90th-anniversary

2014

It’s our 90th anniversary in Malaysia!

our-history-2014-csr

2014

We pledged RM50mil towards the development of our CSR programme.

our-history-2014-prulady

2014

We enhanced the coverage for PRUlady, a personalised insurance plan for women.

our-history-2015-pruvalue

2015

We introduced PRUvalue med, a medical rider that helps to safeguard you against rising medical costs.

our-history-2015

2015

We’re awarded as one of the Top Community Care Companies in Asia.

AREA_Logo

2016

Awarded the Asia Responsible Entreprenureship Awards 2016 (Social Empowerment Category) for Cha-Ching, our financial education programme for children.

PRUlife_partner

2016

Launched Malaysia's first insurance plan for couples, PRUlife partner.

our-history-2016-Malaysia-Greatest-Brand

2016

Recognised as one of Malaysia's strongest insurance brands at the inaugural Malaysia's Strongest Brands Award 2016.

2017 BNM Wins

2017

Awarded The Best Financial Education and Awareness Award by Bank Negara Malaysia for creating impactful financial education programmes for children.

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