Who We Are

Our History

Learn about how we started in 1924, and the milestones that make up our history.

Historical moments

  • 2001 - Menara Prudential is relocated to the Golden Triangle of Kuala Lumpur City Centre.
  • 2017 - We were the official insurance partner of SEA Games.
  • 2019 - Menara Prudential is relocated to Tun Razak Exchange (TRX).
  • 2024 - It's our 100th anniversary in Malaysia

Strategic partnerships

  • 2000 - We signed a Bancassurance partnership with Standard Chartered.
  • 2006 - We entered Malaysia’s Shariah-compliant Takaful industry via a joint venture with Bank Simpanan Nasional.
  • 2011 - We signed a strategic partnership with United Overseas Bank.

Corporate social responsibility projects

  • 1993 - We set up PRUHome, a welfare home for underprivileged children.
  • 2011 - We launched PRUKasih, a financial protection programme for low-income households.
  • 2014 - We pledged RM50 mil to develop our CSR programmes.
  • 2020 - We became the first life insurer in Malaysia to introduce Special COVID-19 Coverage.
  • 2022 - Launched PRUKasih Aman, a microinsurance protection plan under PRUKasih to build financial resilience among the underserved communities