Prudential Leads the Way in Digitizing Payments in the Insurance Industry

Kuala Lumpur, 25 November 2019 – Prudential Assurance Malaysia Bhd (PAMB) and Prudential BSN Takaful Bhd (PruBSN) customers have much to be excited about. Boost, the homegrown and leading lifestyle e-wallet, alongside one of Malaysia’s top insurance and takaful companies, announced a partnership to digitize insurance payments in Malaysia using e-wallets.

Through Prudential’s corporate website, customers can opt to use Boost as a payment method when making premium payments anytime, anywhere, in a secure and hassle-free manner. Meanwhile, Prudential agents are also able to make payments on behalf of customers via their dedicated portal.

“This partnership allows us to expand our offerings via the Boost app and continue adding value to consumers lifestyle needs and daily transactions,” said Gary Yeoh, Boost’s Director of Merchants and Partnerships.

Gan Leong Hin, Chief Executive Officer of PAMB said, “This partnership with Boost will be a step forward in our digital transformation roadmap as an innovative and customer centric insurer. This development provides our rapidly growing digital-savvy customers an efficient and secure digital payment solution when it comes to their insurance premiums and takaful contributions payments”.

From now until 31 January 2020, Prudential customers who make premium payments using Boost on the Prudential website for the first time will be rewarded with up to 20% cashback. Existing customers who have previously made payments using Boost will receive 10% cashback. The cashback rewarded is capped at RM100 per user per month*.

To date, Boost has achieved a number of significant milestones, from enabling over 4.8 million users to pay for parking, utility bills, order food delivery and seek roadside assistance services, to providing micro-financing and micro-insurance solutions to merchants and even powering 24 cashless campuses across the country. The e-wallet also boasts the widest nationwide coverage of over 125,000 merchants.

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