Prudential Assurance Malaysia Berhad


Prudential Assurance Malaysia Berhad (PAMB) is a leading and innovative insurer, serving the savings, protection and investment needs of Malaysians by offering a full range of financial solutions through its branches, agency force and bancassurance distribution partners network nationwide.

Its purpose is to help people get the most out of life by making healthcare affordable and accessible, protecting people’s wealth and growing their assets, and empowering its customers to save for their goals.

PAMB was established in Malaysia in 1924 and is a subsidiary of Prudential plc, which was founded in London in 1848. Prudential plc is an Asia-led portfolio of businesses focused on structural growth markets.

Vision and Mission


Our Vision

To be the No. 1 insurer in the hearts and minds of our people and customers.


Our Mission

To provide financial freedom and peace of mind for all Malaysians.

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