Youth Financial Education

A programme designed to equip young people with the knowledge and skills needed to effectively manage their finances and plan for a secure future.

About the Programme

The Youth Financial Education (YFE) Programme by Prudential Assurance Malaysia Berhad (PAMB) is a financial literacy programme that aims to increase financial literacy and promote responsible money management behaviour among youths aged 18 to 29.

The programme is designed to help strengthen their understanding of personal financial skills, including cash flow management, debt management, savings and investments, and financial protection for their long-term planning. It provides a real-life simulation experience that fosters the development of critical financial management skills.

Training Offered

Financial Education Board Game

An educational board game that teaches about income types, assets and liabilities, financial protection, and strategies to achieve financial freedom based on different job roles.

Financial Education Workshop

A classroom setting that offers an engaging and dynamic learning experience by blending interactive activities with active learning methods.

Academies We’ve Visited

In 2024, our Youth Financial Education programme benefited 2,492 students from the following universities and colleges:

AlBukhary University
Heriot-Watt University
Kolej Matrikulasi Selangor
University of Nottingham Malaysia Campus
Sunway College
Taylors University
UCYP University
University Teknologi Mara (UiTM) Kuching
University Teknologi Mara (UiTM) Mukah
University Teknologi Mara (UiTM) Perlis
University Teknologi Mara (UiTM) Seri Iskandar, Perak
University Teknologi Mara (UiTM) Segamat, Johor
University Teknologi Malaysia, Kuala Lumpur
Universiti Malaysia Sarawak
University Malaysia Perlis
University Malaysia Pahang Al-Sultan Abdullah
University Tenaga Nasional, Pahang
University Tunku Abdul Rahman (UTAR), Kampar
SEGi College, Kuala Lumpur

Contact our CSR Team