SAFE STEPS: Disaster Preparedness & Recovery

A pan-Asian public service initiative programme which provides life-saving tips on natural disasters, road safety and first aid.
SAFE STEPS - first aid

About Safe Steps

SAFE STEPS was created and developed by Prudence Foundation. At its core is a series of public service announcements (PSAs) that aim to raise awareness and provide easy-to-understand educational information on life-threatening issues. This is in hope of saving lives and building more resilient communities.

All of SAFE STEPS’s programmes are made in partnership with Prudence Foundation, the International Federation of Red Cross and Red Crescent Societies (IFRC), and National Geographic. The Federation Internationale de l’Automobile (FIA) is also a principal for SAFE STEPS Road Safety.

SAFE STEPS reaches over 80 million households every day via its distribution partners.

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