SAFE STEPS: Disaster Preparedness & Recovery
A pan-Asian public service initiative programme which provides life-saving tips on natural disasters, road safety and first aid.
About Safe Steps
SAFE STEPS was created and developed by Prudence Foundation. At its core is a series of public service announcements (PSAs) that aim to raise awareness and provide easy-to-understand educational information on life-threatening issues. This is in hope of saving lives and building more resilient communities.
All of SAFE STEPS’s programmes are made in partnership with Prudence Foundation, the International Federation of Red Cross and Red Crescent Societies (IFRC), and National Geographic. The Federation Internationale de l’Automobile (FIA) is also a principal for SAFE STEPS Road Safety.
SAFE STEPS reaches over 80 million households every day via its distribution partners.
SAFE STEPS modules
Across Pan-Asia, SAFE STEPS are communicated in four different modules:
SAFE STEPS First Aid
Provides fundamental first aid knowledge, to enable them to be prepared during an emergency and informed to potentially save a life.
SAFE STEPS Road Safety
Raises awareness and provides easy-to-understand messages on road safety, to help save and protect as many lives on the road.
SAFE STEPS Natural Disasters
Provides easy-to-understand messages on how to prepare in case of natural disasters, to enable them to stay protected and resilient.