Privacy Policy

The security and confidentiality of your personal data are of utmost importance to us and we, Prudential Assurance Malaysia Berhad (“PAMB”), are committed to protecting the privacy of your personal data.

This Privacy Statement addresses how your personal data is collected, used and disclosed by PAMB in accordance with applicable data protection laws and regulations. Your personal data includes, but is not limited to, any personal information about you concerning your name, gender, address, NRIC number, telephone number and e-mail address, as well as any diagnostic report issued by any qualified medical practitioner in connection with your state of health and/or physical or mental condition (“Personal Data”).

It is not obligatory for you to give the personal data being requested here, but if you do not, PAMB will not be able to perform its obligations to you.


1. Collection of Personal Data

Your Personal Data is collected by PAMB via various channels. The usual (but non-exclusive) channels by which PAMB does so are when:

  • you submit a proposal form to PAMB for the purchase of our product(s);


2. Use of Personal Data

  • you interact with any of our representatives;
  • you respond to our request for additional personal data;
  • you access our website and perform an online transaction;
  • you interact with our customer service officers;
  • you are contacted by, and respond to, our telemarketers; and/or
  • you participate in any of our contests or promotions.


By disclosing your Personal Data to us, you have agreed to the use by PAMB of your Personal Data for the following purposes:

  • processing your application and verifying your eligibility for insurance and financial products and services;
  • provision and design of insurance, financial services or related products;
  • processing of any credit, medical, security and underwriting checks and insurance claims;
  • processing payment instructions;
  • responding to your queries;
  • informing you about our products and services;
  • informing you about our campaigns and promotions relating to our insurance or financial services or related wealth management products, and those of other entities whose ultimate parent company is Prudential plc or if you have expressly consented to us to include our partnering financial institutions;
  • statistics and research;
  • performing policy review and needs analysis;
  • any other purpose in connection with the provision by of any product or service to you, including, but not limited to, policy underwriting and policy servicing; and/or
  • any other purpose that may be deemed necessary or expedient by PAMB in accordance with applicable laws and regulations, including but not limited to the purpose of complying with the requirement(s) of any governmental or regulatory authority, or court of law, of competent jurisdiction.


3. Disclosure of Personal Data to Third Parties

We will not intentionally disclose your Personal Data to unaffiliated third parties without obtaining your prior consent except in the following circumstances: 

  • disclosure of Personal Data for the purposes stated in paragraph 2 above;
  • disclosure of Personal Data to external service providers who provide support or professional services to PAMB including, but not limited to, website or email hosting services, information technology services, data security consultancy services, marketing and promotional services, data analysis, legal services, accounting services, tax related services, administrative services and data back-up services;
  • disclosure of Personal Data in connection with corporate restructuring or re-organisation including, but not limited to, mergers, acquisitions, divestitures, consolidation, amalgamation, joint ventures, formation of partnerships, voluntary liquidation and takeovers; and/or
  • where disclosure of Personal Data to unaffiliated third parties is necessary to protect the interests, rights, property or privacy of PAMB and/or its officers, employees, agents or affiliates.

For the avoidance of doubt, PAMB may disclose your Personal Data to any of our officers, employees, agents or affiliates on a  need-to-know basis, or for any of the purposes stated in paragraph 2 above, without obtaining your prior consent.


4. Reservation of Rights

PAMB reserves its rights to vary or amend this Privacy Statement at any time and at its sole and absolute discretion to ensure that this Privacy Statement is consistent with future developments of PAMB, industry trends and/or any changes in legal or regulatory requirements.

When you access this page, anonymous technical information may be collected about your activities on the page (e.g. your IP address, the date and time that you accessed the page, information relating to your browser and operating system, the pages visited etc.).
This website may contain links to third party websites. PAMB has no control over the content of such third party websites or the way that the operators of these websites deal with your personal data. You should review the privacy policies applicable to these third party websites to understand the ways in which these third parties may deal with your personal data. 
PAMB shall keep your personal data for as long as necessary to achieve the purpose for which it was collected and to comply with legal requirements. If PAMB no longer needs your personal data for any purpose, it will take reasonable steps to securely delete or destroy your personal data.
You have the right to see the personal information PAMB holds about you, and to have it corrected if it is wrong. You can contact PAMB’s Customer Service Hotline at 603-2116 0228 or email [email protected] if you want to do this or have any other queries or complaints with respect to your personal data.
If you do not wish to be contacted by PAMB about our campaigns, products and promotions please drop PAMB an instruction via the enquiry form at

Please click here for the Bahasa Malaysia version.

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