Education

Financial literacy remains at the core of our efforts.

Our aim is to equip the communities we touch with financial knowledge, confidence and awareness that helps them make informed financial choices in life.

Community-Investment-our-focus-area-education

Our Programmes

Since 2014, PAMB has delivered financial education to Malaysian children in a relevant and impactful way.

Cha-Ching

Cha-Ching Curriculum is a holistic programme that provides a structured lesson plan for teachers to educate primary school children on the fundamentals of money management.

Duit Right

Duit Right is uniquely designed for secondary school children with the aim of empowering them to make positive financial decisions by helping them understand good money management.

Youth Financial Education

The programme aims to provide financial education to youth aged 18 to 29, especially university and college students, to improve their knowledge of budgeting, debt management, investment, and insurance.

Adult Financial Education

Our Adult Financial Education is run in collaboration with Agensi Kaunseling & Pengurusan Kredit (AKPK) to improve financial literacy rates in the adult population.

Safe Steps

Safe Steps aims to raise awareness and provide easy-to-understand educational information on life-threatening issues in the hope of saving lives. This programme was created and developed by Prudence Foundation, the community investment arm of Prudential Corporation Asia.

People we've helped

Our impact at a glance
Year	2018	2019	2020	2021	2022	2023	2024
Cha-Ching	33,043	36,286	31,444	27,643	16,471	23,547	29,292
Duit Right	3,837	6,148	414	3,695	5,712	5,518	1,201
Adult Financial Education	-	607	148	465	488	135	-
Total	36,880	43,041	32,006	31,803	22,671	29,200	30,493