About Cha-Ching

At its core, Cha-Ching consists of a series of three-minute music videos featuring six lively characters to help children learn about the fundamental money management concepts: Earn, Save, Spend and Donate.

The six characters in the programme are members of the Cha-Ching band, each with a different approach to money management. Cha-Ching music videos feature catchy songs with lyrics and enhanced subtitles that children can sing along to, aiding comprehension and retention.

The episodes air on Cartoon Network, the number one children's channel in Asia, in eight markets: Hong Kong, Indonesia, Taiwan, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

Learn More

Cha-Ching programmes

In Malaysia, the Cha-Ching programme is executed in two different methods:

Our impact at a glance
 

Year 

2018

2019

2020

2021 

2022

2023

2024

Cha-Ching

 33,043  

 36,286

 31,444

 27,643

 16,471

23,547

29,292

Schools Reached

 280

 273

 388

 325

 363

431

418

 

In support of