Our History

Key milestones

1924
Prudential Assurance Malaysia Berhad (PAMB) is officially launched in Malaysia.
1960
The iconic advertising campaign ‘Man from the Pru’ was introduced in Malaysia.
1994
Prudential Corporation Asia, our regional headquarters was established in Hong Kong.
2001
We launched Prudential Unit Trusts Berhad (now known as Eastspring Investments Berhad).
2006
Prudential BSN Takaful Berhad (PBTB) was formed.
2022
We were appointed by the Employees Provident Fund (EPF) as one of the insurance and takaful operators to provide affordable and simple protection plans to EPF members under the i-Lindung initiative.

2001 - Menara Prudential is relocated to the Golden Triangle of Kuala Lumpur City Centre.
2017 - We were the official insurance partner of SEA Games.
2019 - Menara Prudential is relocated to Tun Razak Exchange (TRX).
2024 - Celebrated our 100th Anniversary in Malaysia

2000 - We signed a Bancassurance partnership with Standard Chartered.
2006 - We entered Malaysia’s Shariah-compliant Takaful industry via a joint venture with Bank Simpanan Nasional.
2011 - We signed a strategic partnership with United Overseas Bank.

1993 - We set up PRUHome, a welfare home for underprivileged children.
2011 - We launched PRUKasih, a financial protection programme for low-income households.
2014 - We pledged RM50 mil to develop our CSR programmes.
2020 - We became the first life insurer in Malaysia to introduce Special COVID-19 Coverage.
2022 - Launched PRUKasih Aman, a microinsurance protection plan under PRUKasih to build financial resilience among the underserved communities

Recognised as one of Malaysia's strongest insurance brands at the inaugural Malaysia's Strongest Brands Award 2016.

Awarded The Best Financial Education and Awareness Award by Bank Negara Malaysia for creating impactful financial education programmes for children.

We were the Top 3 Most Reputable Brands Fighting COVID-19 in Malaysia by iSentia.

Recognised as LinkedIn’s Top Companies in Malaysia.

Recognised as International Life Insurer of the Year for Malaysia by Insurance Asia Awards.

Celebrated our 100th year anniversary in Malaysia.

1997
The first life insurer to launch an investment-linked policy, Prudential Investor Account, a single premium-linked product
1999
We launched a regular premium-linked product, PRULink Assurance account, which remains a market leader until today.
2005
We launched Prudential's first foreign investment-linked plan.
2007
We launched the first universal life plan in the market.
2008
We launched the first multiple crisis cover plan in the market.
2009
We launched PRUHealth, the first medical plan in the market that pays no claim bonus.

2010
We launched PRUMy Child, the first plan in the market that provides coverage during pregnancy and infancy periods.
2011
We introduced PRULife Ready, a plan that caters to the needs of young adults.
2013
We launched PRULink Million, an exclusive regular premium investment-linked insurance plan.

We launched PRUMy Child Infant Care, the first in the market to cover neonatal jaundice.
2014
We enhanced the coverage for PRULady, a personalised insurance plan for women.
2015
We introduced PRUValue Med, a medical rider to help you face rising medical costs.
2016
Launched Malaysia's first insurance plan for couples, PRULife Partner.

2018
Launched PRUCancer X with coverage of up to RM2 million, the highest cancer specific insurance product in the market.
2019
Launched PRUMy Critical Care, a comprehensive solution that provides protection against 160 critical illness conditions.
2021
Launched PRUAll Care, a holistic protection plan covering both physical and mental health aspects.
2022
Launched Medical Booster, the first medical solution in the market with auto increasing coverage that grows with customers.
2023
Launched PRUMy Child Plus, an enhanced prenatal plan that provides coverage for both mother and baby starting from 13 weeks of pregnancy.
2024
Launched PRUMan & PRULady, a gender-specific critical illness plans uniquely designed for every man and woman.