15-years-of-partnership

From left: Lim Cheng Guan, Head of Bankwide Bancassurance, UOB Malaysia; Chee Foong Wai, Chief Customer, Marketing & Product Officer, Prudential Assurance Malaysia Berhad (PAMB); Ong Shi Jie, Head of Deposits & Wealth Management, UOB Malaysia; Eric Wong, Chief Partnership Distribution Officer, PAMB; Irene Cheah, Key Account Director, PAMB and Alvin Chow, Senior Director, Partnership Distribution, Prudential Services Singapore at the 15th anniversary celebration of the Prudential Assurance Malaysia Berhad and UOB Malaysia partnership.

Kuala Lumpur, 26 June — Prudential Assurance Malaysia Berhad (PAMB) and UOB Malaysia today announced the launch of PRUPrime Gain, a flagship savings plan for customers looking to preserve wealth while adopting a more structured approach to investing. It addresses two key priorities that customers often struggle to balance by helping them protect what they have built while continuing to grow their wealth over time.

As customers become more informed and deliberate in their financial planning, they are increasingly seeking structured investment approaches alongside wealth preservation. Longer life expectancies have further heightened the need to ensure savings can support long-term financial needs1, a gap that PRUPrime Gain is designed to address.

The plan, with a short-term commitment, provides guaranteed survival and maturity benefits of at least 100% of total premiums paid, along with yearly loyalty booster designed to support wealth accumulation over time. In addition, a portion of the premium paid is allocated to PRULink Equity Index Fund which tracks a global equity index and offers exposure to a diversified global portfolio. Customers may also enjoy hassle-free enrolment through Guaranteed Issuance Offer of up to RM1 million in annualised premium.

Chee Foong Wai, Chief Customer, Marketing & Product Officer, Prudential Assurance Malaysia Berhad said, “Customers today are looking for solutions that help them manage uncertainty while staying focused on achieving their financial milestones. PRUPrime Gain is positioned for those who want to accumulate wealth with peace of mind while capturing growth opportunities through continued investments. It reflects how financial decisions are being made today, with greater emphasis on balancing certainty and growth.”

Elaine Fan, Country Head of Personal Financial Services from UOB Malaysia, said, “At UOB, we have seen a growing shift among customers towards more deliberate and balanced financial planning, where wealth preservation and growth are equally important. PRUPrime Gain reflects this evolving mindset by offering a solution that combines stability with the opportunity to enhance returns over time. Through our continued partnership with Prudential, we remain committed to providing our customers with accessible and well-structured financial solutions that support their long-term goals with confidence.”

Eric Wong, Chief Partnership Officer, Prudential Assurance Malaysia Berhad, said, “Our partnership with UOB Malaysia has evolved alongside customer needs over the past 15 years, and we mark this 15th anniversary by continuing to deliver solutions that meet our customers’ needs. PRUPrime Gain brings together Prudential’s strength in protection and long-term planning with UOB’s strong banking relationships to offer customers a more balanced way to plan for the future.”

Prudential Assurance Malaysia Berhad and UOB Malaysia remain committed in supporting our customers with solutions across wealth preservation, wealth accumulation, protection and financial planning at different life stages.

For more details on PRUPrime Gain, please visit: (UOB.my/ppg).

The benefit(s) payable under eligible certificate/policy is(are) protected by Perbadanan Insurans Deposit Malaysia (“PIDM”) up to limits. PROTECTION BY PIDM ON BENEFITS PAYABLE FROM THE UNIT PORTION OF THIS CERTIFICATE/POLICY IS(ARE) SUBJECT TO LIMITATIONS. Please refer to PIDM’s Takaful and Insurance Benefits Protection System (“TIPS”) Brochure or contact Prudential Assurance Malaysia Berhad or PIDM (visit www.pidm.gov.my).

Notes:
[1] Bridging Generation Gaps In Retirement Planning Behaviour: Insights from Financial Literacy, Risk Tolerance, Self-Efficacy and Goal Clarity in Malaysia

 

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