Key Takeaways
- Active pricing is a dynamic medical insurance approach where premiums are personalised based on an individual’s claims history and health behaviour, incentivising healthier lifestyles and responsible use of healthcare services.
- This pricing model rewards policyholders who make fewer or no claims with lower premiums over time, making healthcare coverage more affordable and sustainable.
- Active pricing can help reduce overall healthcare costs in Malaysia by promoting judicious use of medical resources and encouraging preventive care, supporting long-term public health outcomes.
- Premiums are typically reviewed annually, with decreases for claim-free years and increases if claims are made, reflecting individual risk profiles rather than broad risk pools.
- Unlike traditional pricing, active pricing does not add extra fees but adjusts premiums based on claims and preventive care patterns, and policyholders can track changes through their policy documents or wealth planner.
Active pricing promises to introduce a more transparent and value-driven approach to healthcare insurance.
Furthermore, active pricing may be the solution to address the inefficiencies and escalating costs that are affecting the current health insurance ecosystem. However, multiple questions are unanswered regarding this nascent domain that promises to make healthcare more affordable, equitable and accessible for the Malaysian population.
Understanding active pricing
Active pricing is a dynamic health insurance pricing approach where insurance premiums are determined based on the policyholder's claims history
In practice, this innovative pricing model tailors premiums to an individual’s health behaviour and health services utilisation patterns. Thereby incentivising policyholders to maintain good health to potentially lower their premiums over time.
By linking pricing directly to claims experience, active pricing promotes fairness, equity and transparency in the health insurance industry whilst helping contain rising healthcare costs.