Our story

Prudential Assurance Malaysia Berhad (PAMB) is a leading and innovative insurance company in Malaysia, serving the savings, protection and investment needs of Malaysians by offering a full range of financial solutions through its branches, agency force and bancassurance distribution partners network nationwide. 

Our mission is to be the most trusted partner and protector for today’s generations and the generations to come, by providing simple and accessible financial and health solutions.

PAMB was established in Malaysia in 1924 and is a subsidiary of Prudential plc, which was founded in London in 1848. Prudential plc provides life and health insurance and asset management in Greater China, ASEAN, India and Africa.