Malaysians Are Relationship-rich and Expressive in Love

Kuala Lumpur, 17 February 2017 – In Asia’s first relationship index, launched by Prudential Assurance Malaysia Berhad (PAMB) and Prudential BSN Takaful Berhad (PBTB), Malaysia ranks fifth out of 10 countries surveyed, with an index score of 71/100, above the average 68/100. The score highlights the fact that Malaysians’ primary relationships fulfil 71% of their desired relationship needs. Primary relationships include partners, children, family and friends.

The 2016 Prudential Relationship Index (PRI)1 numerically measures how satisfied people are with their primary relationships and what can be done to improve them. More than 5,000 interviews were conducted in 10 countries in Asia, encompassing Malaysia, Cambodia, China, Hong Kong, Indonesia, the Philippines, Singapore, South Korea, Thailand and Vietnam. In Malaysia, 605 interviews were conducted, through online sampling, with adults between 25 and 55 years of age.

Chief Marketing Officer of PAMB, Khoo Ai Lin, said the PRI provides a snapshot of the health of relationships in Malaysia, highlighting the areas that contribute to happiness and those that require attention.

“Relationships are at the heart of our business. Our customers trust us with their financial needs because of the long-term relationships we have with them. The 2016 PRI allows us to add value to the biggest issues in our customers’ lives because stronger relationships are rewarding for lifelong happiness, health and life satisfaction. In particular, the results for Malaysia are a cause for celebration as we are found to be expressive in romance, value honesty, encourage teamwork and are highly family-oriented in caring for our parents and children.”

Chief Marketing Officer of PruBSN, En. Nor Azman Zainal said the PRI revealed heart-warming truths about Malaysian relationships that were inspirational to both the company as well as the nation.

“At PruBSN, our relationships with customers are our most valuable investment, so it is important for us to find new ways to engage with them. Some of the insights unearthed by the PRI will be instrumental in helping us better understand our customers, which in turn will allow us to help them create stronger and more rewarding relationship ties,” he said.

“Because the PRI is intended to be an annual research project, it will be interesting to see what trends and changes will be revealed over the coming years.”

Laughter is the best medicine

Laughter is closely linked with good relationships in Malaysia. In the survey, 83% said that they laugh with their partners weekly, with 49% saying that they laugh every day. Couples who laugh together weekly have average relationship scores of 72/100, 24 points higher than those who laugh less often. 74% of women respondents say laughing is an important feature in a partner, compared to 59% men.

Common causes of arguments

The research indicates that for almost half of all couples (47%), money is the most likely cause of arguments. Other common sources of arguments are children (33%), being inattentive (32%) and spending too much time on the phone or computer (31%).

Love is in the air: Malaysians are not afraid to express it

83% of Malaysians think that their partners express love for them compared to an average of 76% across Asia. 64% say their partners tell them they love them at least once every week, with 34% saying they are told they are loved every day.

Parents and children

Malaysians are proven to be very generous in providing financial support to parents and children with 69% providing support to their parents, and 65% of those with children providing financial support to them. Quality time-wise, 65% of Malaysian parents value doing things together with their children. Being made to laugh or smile by their children is important for all Malaysians.

How we manage money together

Malaysian couples tend to keep their finances separate. Only 39% of married Malaysians have a joint bank account, with just 5% having only joint accounts and no personal accounts.

Although they keep separate bank accounts, 67% of Malaysians say that they make financial plans together with their partners and 77% say they talk to each other about their future together.

Financial support is likely to be mutual, as both married women and men receive it from their spouse.

“Relationships today are subject to different challenges, stresses and strains. Globalisation, work-life (im)balance, financial uncertainties and technology all have a significant impact on how we relate, communicate and interact with one another. The PRI gives us the opportunity to add value to our employees, customers and agents by helping them understand the dynamics involved in nurturing strong, sustainable personal relationships with their family, friends and colleagues,” Khoo said.

For more information on The 2016 Prudential Relationship Index:





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