Financial Protection: PRUkasih

  • A free protection plan providing temporary financial relief to urban low-income families.

  • Helps families cope with sudden loss of income due to illness, accident or death.


  • Provides daily food and housing allowances for up to one year.

  • Covers funeral expenses in the event of death.

How PRUkasih helps families?

By providing the main breadwinners with essential protection, the livelihood of families will be safeguarded even if they are not able to generate income for the family due to accident, illness or even death.

By covering the basic needs of food and shelter, PRUkasih provides social protection for families, which in turn can uplift whole communities.

Why is PRUkasih so unique?

  • It employs a hand-up approach, as opposed to handout (the registrant must be an income earner)

  • It satisfies the most basic need – food and shelter

  • It provides social protection for the entire family

  • It is for the entire community

Together we have provided access to 40,000 families in 21 communities below:


  1. PPR Sri Pantai, Kuala Lumpur
  2. PPR Beringin, Kuala Lumpur
  3. PA Sri Pahang, Kuala Lumpur
  4. PPR Taman Putra Damai, Selangor
  5. 22 communities in Cheras under Love Cheras Community Services Berhad
  6. Members of Beautiful Gates Foundation for the Disabled, Nationwide
  7. PPR Kota Damansara, Selangor
  8. Taman Prima Selayang, Selangor
  9. PPR Tebrau, Johor
  10. PPR Taman Cendana, Johor
  11. PPR Kampung Batu Muda, Kuala Lumpur
  12. PPR Kampung Air Panas, Kuala Lumpur
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