Strategy Framework


As we look to the future of Prudential Corporate Investment, the framework has been created in order to drive meaningful and lasting impact.

A key theme for moving forward is focusing more on going deeper, providing sustainable engagement in schools and communities, and especially on measuring the impact of all our programmes.

  • Focus on increasing penetration and claims rates in existing communtiies
  • Introduce financial education tools to high-penetration communities
  • Expand Cha-Ching and Duit Right programmes to more schools
  • Develop the Duit Right Curriculum
  • Explore development of tertiary financial education curriculum
  • Seek additional tactical partners to spread PSAs to a wider audience
  • Capture more data on the viewership and response to PSAs
  • Support the development of FINCO’s Flagship Programmes
  • Support the MCII backbone in streamlining programmes and showing impact of the collective
  • Increase the number of Champions and Ambassadors
  • Encourage more #MYPRUVOLUNTEER stories to be shared
  • Develop system to review applications
  • Focus on tracking and reporting on the impact of donations
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