Provides temporary financial relief to urban low income families coping with sudden loss of income due to illness, accident or death.
PRUKasih is a sponsored financial protection plan to support the Government’s initiative in improving the lives of the urban low-income households (LIHs) in
Malaysia. It was birthed in 2011 as a result of a partnership between PAMB and Yayasan Generasi Gemilang (“GG”).
Through PRUKasih, eligible urban Low Income Households from participating communities are able to receive temporary financial relief when the breadwinners in their families are unable to generate income due to an accident, illness or death. Affected beneficiaries are eligible for food vouchers and housing allowances while affected families of deceased beneficiaries will be provided with funeral expenses for a maximum one year.
As of 2014 | As of 2018 | |
---|---|---|
Household access | 3, 972 | 37, 906 |
PRUKasih members | 1, 199 | 24, 301 |
No. of communities | 4 | 36 |
No. of claims (per year) | 19 | 1, 512 |
Total disbursements | RM41, 336 | RM3.5 Mil |
Penetration rate | 22% | 43% |