About PRUKasih


PRUKasih is a sponsored financial protection plan to support the Government’s initiative in improving the lives of the urban low-income households (LIHs) in

Malaysia. It was birthed in 2011 as a result of a partnership between PAMB and Yayasan Generasi Gemilang (“GG”).

Through PRUKasih, eligible urban Low Income Households from participating communities are able to receive temporary financial relief when the breadwinners in their families are unable to generate income due to an accident, illness or death. Affected beneficiaries are eligible for food vouchers and housing allowances while affected families of deceased beneficiaries will be provided with funeral expenses for a maximum one year.

  • Beautiful Gate Foundation for The Disabled
  • Community Transformation Initiative Bhd
  • Great Vision Charity Association
  • Hope Worldwide Malaysia
  • House of Hope
  • Love Cheras Care Services Sdn. Bhd.
  • Malaysian CARE
  • New Life Community Service
  • Pusat Bantuan Sentul
  • Yayasan Generasi Gemilang
  • Yayasan Salam Malaysia
  • Love Cheras Care Services Sdn Bhd*
  • Flat Padang Tembak
  • PPR Taman Putra Damai
  • PA Desa Rejang
  • PPR Kg Baru Air Panas
  • PPR Kg Muhibbah I & II
  • PPR Taman Cendana
  • PPR Batu Muda
  • PPR Tebrau (terminated 31st August 2018)
  • Members of Beautiful Gates Foundation for the Disabled, Nationwide
  • Flat Danau Kota
  • PPR Desa Tun Razak
  • PA Seri Perak
  • PPR Pantai Ria
  • PPR Kota Damansara Seksyen 8
  • PPR Sri Pantai
  • PPR Taman Mulia
  • Taman Prima Selayang
  • PPR Taman Dahlia
  • PA Sri Pahang
  • PPR Beringin
  • Cheras Kobena Apartment
  • Flat Jalan Ampang Mewah 6
  • Flat Pandan Jaya
  • Flat Taman Maluri
  • Flat Taman Miharja
  • Permai Apartment
  • PPR Jalan Cochrane
  • PPR Jalan Peel
  • PPR Pudu Ulu
  • PPR Raya Permai
  • PPR Sri Johor
  • PPR Sri Melaka
  • PPR Sri Pulau Pinang
  • PPR Sri Sabah
  • Rumah Panjang Ikan Emas

At a Glance

 As of 2014As of 2018
Household access 3, 972 37, 906
PRUKasih members 1, 199 24, 301
No. of communities 4 36
No. of claims (per year) 19 1, 512
Total disbursements RM41, 336 RM3.5 Mil
Penetration rate 22% 43%
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