About Cha-Ching

At its core, Cha-Ching consists of a series of three-minute music videos featuring six lively characters, to help children learn about the fundamental money management concepts of Earn, Save, Spend and Donate. The six characters in the programme are members of the Cha-Ching band, each with a different approach to money management. Cha-Ching music videos feature catchy songs with lyrics and enhanced subtitles that children can sing along to, aiding comprehension and retention. The episodes air on Cartoon Network, the number one children's channel in Asia, in eight markets: Hong Kong, Indonesia, Taiwan, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

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In Malaysia, the Cha-Ching programme is executed in two different methods:

Karnival Cha-Ching


A  large scale community or school-based event that aims to introduce money management concepts to primary school students aged between 7 – 12.

This program is uniquely designed to provide opportunities for students to learn four concepts of money management; Earn, Save, Spend & Donate through engaging game stations for experiential learning.

Cha-Ching Curriculum


A holistic program that provides a structured lesson plan for teachers to educate primary school children on the fundamentals of money management.

It consists of six 45-minute modular sessions for students in primary two to six.  Each session is taught through active, fun and hands-on learning that allows students to put into practice the knowledge acquired.

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