Reader’s Digest Trusted Brand Award 2016

Reader’s Digest Awards is an annual survey conducted by leading global market research company Ipsos, that reflects perceptions of approximately 5,000 individuals (across Singapore, Hong Kong, Malaysia, the Philippines and Taiwan) on their most trusted brands, rated against attributes of trustworthiness, credibility, quality, value, understanding of consumer needs, innovation and social responsibility. Gold Trusted Brand Awards are given to brands that scored significantly higher than their rivals.

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