We Are the People That Do
“We DO” is a rallying cry for the Doers within us.
Our “We DO” campaign celebrates the power of the human spirit and reflects the drive and optimism in today’s generation. We call it “We DO” because we are focused on you.
We believe that everyone should have the opportunity to progress in life - so we are committed to being your trusted partner as you pursue your passions and navigate life’s milestones. We share your pioneering spirit by driving innovation in everything we do. We serve your evolving health and protection needs by listening, understanding, and most importantly, delivering.
Our logo
A human brand – Prudential is at its heart a human brand with Prudence’s face being an icon that sets us apart.
Prudential listens to and understands your hopes and dreams, and our Prudence logo seeks to demonstrate this philosophy.
Gazing in her mirror, she sees the world and herself as they truly are. She is also a reminder that, in our increasingly faceless world, we are a company with a personality and a heart. The drive to listen and understand is encoded in our DNA, enabling us to evolve with you and your financial needs.
Prudence has been the public face of Prudential since 1848 when her image was used for the company seal. She represents one of the four cardinal virtues; Prudence, Justice, Fortitude and Temperance.