Corporate Social Responsibility

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Our CSR Mission

Helping individuals and families manage uncertainty and protect their future is at the core of what we do at Prudential. It has been the fundamental premise of our business in Malaysia for 92 years. As our presence in Malaysia has expanded, so has our commitment to serving the needs of Malaysians.

Our Corporate Social Responsibility (CSR) programmes embody the long-term and heartfelt commitment of Prudential’s people to provide innovative, focused and practical support to their local communities, working hand-in-hand with non-governmental organisations (NGOs), as well as local and national government agencies. Through our CSR programmes, we seek to make a lasting contribution in three key areas: Financial Protection, Financial Education, and Disaster Preparedness & Relief.


Our CSR Vision

We aim to build Financial Resilience through Financial Protection for the urban low-income households and Financial Education for adults and children.


Our Unique CSR Approach

Our CSR commitment embodies cross-sector collaboration between Prudential, non-governmental organisations, and the communities that we are reaching out to with a vision to provide sustainability and empowerment in Financial Protection and Education.

Our key partners include Yayasan Generasi Gemilang (YGG), a non-profit welfare organisation, National Council of Welfare and Social Development Malaysia (MAKPEM), with strong support from the public sector that includes the Ministry of Women, Family and Community Development (KPWKM).

Our efforts are in alignment with the national Economic Transformation Programme and the Financial Blueprint.