• Prudential Assurance Malaysia Berhad (PAMB) was established in Malaysia in 1924. For its 2016 financial half year ended 30 June 2016, it achieved RM676 million in new business sales. New business sales include both life insurance sales and takaful contributions. Takaful products distributed by PAMB’s wealth planners and agents are underwritten by Prudential BSN Takaful Berhad. 

    As a leading and innovative insurer, PAMB serves the savings, protection and investment needs of Malaysians by offering a full range of financial solutions through its 45 branches and bancassurance distribution partners network nationwide. With more than 1,600 employees, PAMB is committed to helping people achieve their ambitions for a brighter and financially secure future. 

    PAMB is an indirect wholly owned subsidiary of UK-based Prudential plc. Prudential plc is incorporated in England and Wales, and its affiliated companies constitute one of the world's leading financial services groups serving around 24 million customers and has £562 billion of assets under management (as at 30 June 2016). Prudential plc is listed on the stock exchanges in London, Hong Kong, Singapore and New York.

    Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America.
  • Prudential listens to and understands the hopes and dreams of millions of customers around the world.
    Our Prudence logo embodies this philosophy. Gazing in her mirror, she sees the world and herself as they really are. She is also a reminder that, in our increasingly faceless world, we are a company with a personality and a heart.
    Our ability and desire to listen and understand is unequivocal, enabling us to anticipate and provide the products and services that meet the needs of everyone, everywhere.